Why Learn English In A Spanish-Speaking Continent?

To make money. Simple.

We all know that the objective of a company is to make money. How? By reducing overheads, upping prices, and fishing more clients.

But these three profit-making methods are only possible if the company employs and retains the right personnel. 

Companies that invest in employee training enjoy a 24% higher profit margin versus companies that don’t.

A company’s asset is its workforce. And like any asset, the workforce needs nurturing if the company wants to be successful. Teaching English to your workforce will put your company firmly on its path to profit.

Research concludes that a team with solid English communication skills:

  • Strengthens its company’s current presence in markets
  • Breaks into new markets
  • Beats off competition
  • Builds up a stronger and broader client portfolio

Employees who receive regular English tuition provided by their employers feel:

  • Valued
  • Inspired
  • Confident
  • Capable
  • Loyal

The greatest mistake a boss can make is to believe that investing in workers means one day the workers will outsmart management or look for another job. Unlike negligent parents, nurturing parents don’t grow old alone, and business experts and sociologists have proven the same with company culture. In 2018 Aha! (one of the fastest-growing software companies in the U.S.A.) surpassed 5,000 customers, 250,000 users, and a US$40 million annual revenue run rate. And the CEO claims that Aha! invests heavily in its workers.

“To win in the marketplace you must first win in the workplace.”

Doug Conant—former President and CEO of the Campbell Soup Company

On an employee’s first day, when all paperwork is signed and the first day is complete, some HR departments make the mistake of thinking that their job is done. Actually, it’s just beginning. Replacing talent costs a company double what it spends every year on actual salaries. So, retaining employees is essential for maximizing a company’s profit. 40% of employees with poor training leave their jobs within the first year and 91% of workers say they want more than just money to feel engaged and motivated. Simply put, providing English tuition is one way of making sure your employees don’t fall into these statistics.

  “The responsibility of a company is to serve the customer. The responsibility of leadership is to serve their people so that their people may better serve the customer. If leaders fail to serve their people first, both customer and company will suffer.” 

Simon Sinek—author, motivational speaker and marketing consultant

abril 20, 2020

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